Hello Franchisees, Franchisors and Suppliers,

I still remember how I first discovered the Multi-Unit Franchising Conference (MUFC). A fellow franchisee I trusted—someone who served on the MUFC advisory board—told me this conference was built for franchisees. He explained that the agenda wasn’t created by a company, but by an advisory board made up entirely of multi-unit franchise operators. These were peers who wanted to tackle the real challenges that keep franchisees up at night and provide the knowledge and resources to help solve them.

When I attended my first MUFC, I didn’t know what to expect. That all changed at the very first franchisee-only meet and greet. I was welcomed by franchisees of all sizes and from all kinds of brands, and I felt part of a community from the start. What followed was a packed agenda filled with keynote speakers, educational sessions, and panel discussions led by multi-unit operators who had walked the same path I was on. An exhibit hall was packed with suppliers and franchise brands eager to help provide solutions and growth opportunities. The networking opportunities were incredible, and I had the chance to connect with some of the most successful franchisees in the industry.

Like many of you, I’ve always believed in investing in my business to grow and build wealth. But the MUFC reminded me that investing in myself by gaining new knowledge, sharpening skills, and learning best practices from the best in the industry is just as important. This conference has been the single best investment I’ve made in my career. Beyond the education, I’ve built friendships with other franchisees who are now part of my extended franchise family.

That’s why I am so honored to serve as Chair of the 2026 Multi-Unit Franchising Conference, taking place March 24–26 at Caesars Forum in Las Vegas. Whether you’re returning or considering attending for the first time, I encourage you to join us. To ensure you get the full experience, our franchisee advisory board members will serve as ambassadors, ready to guide you through the information-packed program and help you maximize your time at the event.

This year’s agenda is shaping up to be one of our best yet. You’ll hear from some of the most dynamic keynote speakers in the industry. You’ll attend sessions led by experienced franchise operators who will delve into succession planning, marketing, employee retention, and so much more. Every session is designed to give you actionable insights to drive growth, improve profitability, and strengthen your leadership.

If you’re serious about scaling your business, this is the place to be. MUFC is not just a conference—it’s an investment in yourself, your future, and your franchise journey. The education, the networking, and the friendships you’ll take home are truly priceless.

I look forward to welcoming you to our Franchise Family at MUFC 2026.

See you in Las Vegas!

Mitch Cohen
Multi-Unit, Multi-Brand Franchisee
Jersey Mike’s Subs, SOLA Salon Studios