WHO SHOULD ATTEND
Your Event for Every Stage of Multi-Unit Growth
No matter where you are in your growth journey, the Multi-Unit Franchising Conference (MUFC) is where you’ll find the insights, resources, and relationships to take your business to the next level.
Only MUFC brings you the learning, networking and deal-making that is built for where your multi-unit operation is today – and where you want to take it tomorrow.
2025 Franchisee Attendees
Your Next Big Move:
Break through growth barriers and escape the “Hell Zone.” Learn how to strengthen operations, boost profitability, and plan your next expansion with confidence.
Your Next Big Idea:
Dive into workshops on succession planning, profitability improvement, and smart scaling strategies that prepare you for sustainable growth.
Your Next Big Connection:
Enjoy many open networking opportunities with top multi-unit operators, eager to share ideas and offer mentorship. Meet leaders from growing franchise brands, along with service providers who can help you outsource or augment key functions — from marketing to finance — to accelerate your growth efficiently.
Your Next Big Move:
You’re expanding, but now it’s about scaling smart. Explore how to evaluate new brands, build leadership depth and create the infrastructure needed for your next phase.
Your Next Big Idea:
Learn from sessions focused on multi-brand expansion, preparing the next generation of leaders and creating systems that scale across markets.
Your Next Big Connection:
Meet franchisors ready to grow with you — from established names to emerging concepts. Visit sponsors and exhibitors, book meetings in advance and make the most of every moment in the exhibit hall.
Your Next Big Move:
At this level, it’s about evolution — from managing today’s success to planning for tomorrow’s opportunities. Explore growth through M&A, succession or strategic exits with peers and experts who’ve done it.
Your Next Big Idea:
Join conversations that challenge the status quo. Discuss infrastructure optimization, capital strategy and the future of franchising at scale.
Your Next Big Connection:
Reconnect with long-time colleagues, make new contacts and take advantage of the powerful hallway conversations that happen only at MUFC — where top franchisees share real-world insights and deal-making happens naturally.
Wherever You Are, MUFC Is Where You Belong.
From your first expansion to your next acquisition, MUFC is where you’ll find the ideas, inspiration and relationships that fuel multi-unit growth.