Franchise Update Media
Franchise Update Media Digital
Conferences Education Videos Subscribe
Who Should Attend
Add to Calendar

Who Should Attend

  • Multi-Unit Franchisees and Multi-Concept Franchisees
  • Area Developers and Area Representatives
  • Chain Store Operators
  • Franchisors
  • Franchise Investors
  • Real Estate Professionals
  • Finance Professionals

There's something for everyone at this conference.
Whether you are a franchisee, franchisor or supplier.



Hear Why Franchisees Attend

Michael Kulp: Multi-Concept Franchisee - Over 300 units and Growing

The Multi-Unit Franchising Conference provides content-rich learning opportunities geared towards franchisees. Our curriculum brings something different to the table and extends beyond what franchisees learn at their individual brand conferences. Our sessions and panels are comprised of franchisees positioned within different segments of the franchise industry. We also strive to provide plenty of opportunities for our franchisee participants to network amongst their peers. 

Additional Franchisee Perspectives



Hear Why Franchisors Attend

Cody Armand: VP & COO, Mama Fu's Asian House

The 2014 Multi-Unit Franchising Conference was attended by more than 550 multi-unit franchisees, representing every segment of the franchise industry – food, retail and service. More than 70% of our participants say they were seeking new franchise opportunities. This conference is the perfect venue to effectively display your franchise opportunity to prospective multi-unit franchisees.

The conference programming is developed with the guidance of our Multi-Unit Franchisee Advisory Board. They share their expertise, challenges and experiences with participants. This provides a great opportunity for franchisors to learn (including CEOs, Presidents, Vice Presidents and Directors) in all disciplines in the organization – Sales, Operations, Marketing, Finance and Technology. 

Additionally, franchisee attendees admit they find brands with leadership presence at the conference more attractive than those without C-suite representation.

Additional Franchisor Perspectives


Hear Why Exhibitors Attend

Service providers interested in reaching multi-unit franchisees and franchisors should attend the Multi-Unit Franchising Conference. With more than 550 multi-unit franchisees and 520 franchisor attendees, the conference provides a great opportunity to showcase your services and expertise.

  • “I would make a strong recommendation to any franchisee looking for an opportunity to diversify their business, to grow their business, or even just to grow their capability within their
    business to attend this conference.”

    Michael Kulp, President & CEO, KBP Foods

  • "The Multi-Unit Franchising Conference is an absolute must-attend for people who are serious about their business and franchising. This is by far the most productive conference that I go to."

    John Hotchkiss, Partner, L&M Restaurant Group

  • “All segments of the franchising world are represented at this conference.”

    Robert Branca, Jr., President, Branded Management Group / Branded Realty Group

  • "Each year I learn more about the challenges facing franchisees. I take the knowledge and improve my product that allows me to better support our franchisee and franchisor partners."

    Tom Epstein, CEO, Franchise Payments Network

  • "Our sponsorship resulted in two new deals last year."

    Greg Vojnovic, CDO, Popeyes

For information on the Certified Franchise Executives™ program, please go to