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Who Should Attend

  • Multi-Unit Franchisees Multi-Concept Franchisees
  • Area Developers and Area Representatives
  • Chain Store Operators
  • Franchisors
  • Franchise Investors
  • Real Estate Professionals
  • Finance Professionals

There's something for everyone at this conference.
Whether you are a franchisee, franchisor or supplier.



Hear Why Franchisees Attend

Michael Kulp: Multi-Concept Franchisee - Over 300 units and Growing

You probably already know that attending the Multi-Unit Franchising Conference is a smart investment for multi-unit franchises, franchisors, and suppliers with an eye toward future growth.

But what makes the knowledge and skills you bring back a good investment for your company?

It’s simple: the knowledge you get, the skills you build, and the connections you make offer a tangible payoff. During presentations and networking sessions, you will have the opportunity to meet some of the most successful multi-unit operators in the nation, learn about innovations and best practices for growth, and discover new franchise opportunities and business solutions.

Additional Franchisee Perspectives


Hear Why Franchisors Attend

Cody Armand: VP & COO, Mama Fu's Asian House

Learn what's really important to your franchisees. Identify tools, information and resources you can provide to help your franchisees grow. When they grow, you grow.

In a franchisee survey, 62% said they find new opportunities at Trade Shows, the highest scoring lead generation method. They also report that brand leadership is an important factor in the process of choosing a new brand. 

Bring your Executive Team to meet, greet and impress prospective franchisees. Most of your competitors won't. Training, operations and marketing teams should attend - learn what your franchisees are really thinking. You may not hear it anywhere else!

Deals are done at this conference so don't miss out - sponsor opportunities still exist. Should case your brand before some of the most respected franchisees in the industry. 

Additional Franchisor Perspectives


Hear Why Suppliers Attend

We can’t grow our businesses without the support and services our suppliers provide. This conference provides a forum for you to showcase your brand to franchisees and franchisors. We provide networking opportunities through a variety of events, including plenty of exhibit area time.

There are also opportunities for you to learn how you can provide a higher level of support for your clients.

  • "Listening to franchisees of all sizes from brands across the franchise industry has made me recognize the need to improve our franchisee training and support programs."

    Madison Jobe, COO, Pizza Inn

  • "Jersey Mike's Subs has been coming to Franchise Update Media Group's Multi-Unit Franchising Conference since 2008. With confidence, I can say that this event yields significant results for us year in and year out. Whether you are looking to expand your knowledge, network with top franchisees throughout the franchising world, or meet your next multi-unit franchisee, this event is a must-attend for franchisors and franchisees alike. They should rename the conference to "How to Grow & Who to Grow With."

    Brian Sommers, VP Franchise Development, Jersey Mike's

  • "Our sponsorship resulted in two new deals last year."

    Greg Vojnovic, CDO, Popeyes

  • "The multi unit franchising conference is an absolute must attend for people who are serious about their business and franchising. This is by far the most productive conference that I go to."

    John Hotchkiss, Partner, L&M Restaurant Group

  • "A wonderful show with great speakers and terrific information. The topics covered really hit home to us in the franchisee community, and it was delightful to meet other similar minded, industrious entrepreneurs."

    Ted Torres, President, Caerus Hospitality Partners