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TUESDAY, April 7 | Pre-Conference
11:00AM to 6:00PM  GOLF TOURNAMENT - Arroyo Golf Club
6:00PM to 7:30PM

MULTI-UNIT FRANCHISEE OPENING SOCIAL (Franchisees Only) – Carmine's Restaurant

Sponsored by Johnny Rockets & McAlister's Deli

WEDNESDAY, April 8 | Main Conference
7:30AM to 7:30PM REGISTRATION DESK OPEN
7:30AM to 8:15AM CONTINENTAL BREAKFAST
  9:00AM to 10:30AM OPENING GENERAL SESSION
Welcome: Therese Thilgen, CEO, Franchise Update Media with Robert Branca, President, Branded Management Group/Branded Realty Group & 2015 Conference Chairman
   Peter Diamandis, Futurist & Author, Abundance: The Future Is Better Than You Think
10:30AM to 11:00AM COFFEE BREAK
11:00AM to 12:00PM GENERAL SESSION: Financing 2015 - Securing Capital
12:00PM to 1:30PM

FRANCHISEE ONLY LUNCHEON:
Seating available with franchisees by industry or size of organization

Sponsored by Captain D's, Checkers & Rally's Restaurants, Costa Vida Fresh Mexican Grill, Krispy Kreme Doughnuts, Modern Business Associates

12:00PM to 1:30PM FRANCHISOR & SUPPLIER LUNCHEON
Topic TBD
  GROWING TO 20 UNITS GROWING FROM 20 - 50 UNITS GROWING BEYOND 50 UNITS
1:45PM to 3:00PM Adequate Financing to Grow Building Bench Strength to Support Infrastructure Capital Solutions for $15+ Million Acquisitions and/or Growth
3:15PM to 4:30PM The Right Time to Grow Your Infrastructure Financing Acquisitions & New Growth Planning Infrastructure to Support Your Next Brand or Acquisition
4:30PM to 7:00PM OPENING PARTY IN EXPO HALL – Exhibits Open
THURSDAY, April 9 | Main Conference
7:30AM to 7:30PM REGISTRATION DESK OPEN
8:15AM to 9:00AM CONTINENTAL BREAKFAST
8:30AM to 11:00AM GENERAL SESSION:
Opening Remarks – Robert Branca, President, Branded Management Group/Branded Realty Group & 2015 Conference Chairman
Industry Trends – Darrell Johnson, CEO FranData
Multi-Unit Franchisee MVP Awards
   Frank Abagnale, Author, Catch Me if You Can
11:00AM to 11:15AM BREAK
11:15AM to 12:15PM CONCURRENT BREAKOUT SESSIONS:
  Marketing Track Operations Track Relationships Track Growth Track
  Customer Engagement – the Best Marketing Tool Evaluating Distressed Units Labor Laws – Impact on Hiring & Retaining Good Talent Lease Negotiations & Re-Negotiations
12:15PM to 1:45PM LUNCH IN EXPO HALL - Exhibits Open
2:00PM to 3:00PM GENERAL SESSION: - Franchisees & Franchisors Working Together to Build Stronger Brands
3:15PM to 4:15PM CONCURRENT BUSINESS SESSIONS:
  Marketing Track Operations Track HR & Employee Relationships Track Growth Track
  Local Store Marketing for Optimum Brand Awareness Take Your Customer Service to the Next Level Franchising Under Attack: How Recent & Proposed Legislation Affects Your Bottom Line How to Evaluate a Franchise Brand
4:30PM to 5:30PM MEET THE SPEAKERS ROUNDTABLES – Franchisee Only Session
5:30PM to 7:00PM COCKTAIL RECEPTION IN EXPO HALL – Exhibits Open
FRIDAY, April 10 | Main Conference
9:00AM to 10:30AM CLOSING SESSION: 
Develop Your Executional Plan for Growth
Workshop for Franchisees and Franchisors
Infrastructure, Financing Needs Assessment & Plan Development

 

Full Agenda

Tuesday, April 07th, 2015

11:00AM - 06:00PM

Golf Tournament
Separate registration fee required

Join your franchise colleagues at the 2015 Multi-unit Franchising Conference Golf Tournament. The tournament is a premier networking event and a casual forum to strength existing relationships and build new ones with industry decision makers. All players must be registered for the Multi-Unit Franchising Conference in order to participate in the golf event.

Reservation deadline is:

06:00PM - 07:30PM

Multi-Unit Franchisee Cocktail Reception & Welcome (Franchisees Only)

Welcome Multi-Unit Franchisees!

Join your peers for cocktails, hors d’oeuvres, and some lively conversation at our opening franchisee-only event. Relax and kick off your conference experience at Carmine’s Restaurant in the Forum Shops. This event is exclusive to franchisees.  

Sponsored by: 

Wednesday, April 08th, 2015

07:30AM - 07:30PM

Registration Desk Open

Sponsored by: 

07:45AM - 08:45AM

Continental Breakfast

Sponsored by: 

09:00AM - 11:00AM

OPENING GENERAL SESSION

Welcome: Therese Thilgen, CEO & Co-Founder, Franchise Update Media & Robert Branca, President, Branded Management Group/Branded Realty Group & 2015 Multi-Unit Conference Chair.

Keynote Speaker: Peter Diamandis, Futurist & Author of Abundance: The Future Is Better Than You Think. Peter Diamonds is a New York Times Best-Selling Author, innovator and founder of XPRIZE. He has worked with Fortune 100 companies, government leaders, and captains of the industry over the past 15 years. 

Sponsored by: Popeyes Louisana Kitchen

10:30AM - 11:00AM

Coffee Break

11:00AM - 12:00PM

GENERAL SESSION: Financing 2015: Securing Capital

Financing 2015: Securing Capital – The economy is rebounding and lenders’ belts are being loosened. Capital is available for qualified franchisees; but what are the financing savvy doing to fund their growth?  There has been a lot of “out of the box” thinking in the area of maximizing funding for growth - floating LIBOR based rates, capping legal fees, purchasing a swap and of course, fixed rate and terms.  Join our panel of financing experts to learn what’s working in the areas of traditional and alternative financing. 

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12:00PM - 01:30AM

Franchisor & Supplier Luncheon

Network and share ideas with other multi-unit franchisees during our franchisee-only luncheon.  Enjoy lunch and great conversations with your peers from throughout the franchise industry.  You’ll meet franchisees that share the same challenges as you.  You’ll share growth ideas and make new contacts. Seating available with franchisees in industry or by size of organization.  Details available when you register. 

Build and Evaluate Your Franchisee Recruitment Plan & Budget – How well do you measure your franchise sales & development success?  Do you track cost per lead or sale? And what lead sources are driving your recruitment program?  The Annual Franchise Development Survey of 139 franchisors representing 36,313 units showed 58% do not track their cost per lead and 48% don’t track their cost per sale.  In this session you’ll learn how to build and evaluate a franchisee recruitment budget and what measurements are critical to an effective plan. 

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Sponsored by: 

12:00PM - 01:30PM

Franchisee Only Networking Luncheon

Network and share ideas with other multi-unit franchisees during our franchisee-only luncheon. Seating available with Franchisees by industry or size of organization. 

Facilitator: 

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Sponsored by: 

 

01:45PM - 02:00PM

Afternoon Breakout Sessions

These sessions have been created to provide education and encouragement based on the size of your franchise organization. You’ll learn from our panels of experts about the logistics, nuts and bolts, emotions, and challenges they experienced as they expanded their franchise organizations. Sessions are divided into three tracks for franchisees of the following sizes:

Track 1: Growing to 20 Units: Adequate Financing to Grow – Growing from 5 to 15 or 20 units can be fatal without proper planning.  You must be capitalized properly or you’ll become a sinking ship.  How do you build a capital plan to ensure adequate financing?  What are your financing options – cash flow, debt, and equity?   

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Track 2: Growing from 20-50 Units: Building Bench Strength to Support Infrastructure – You’re ready to take your organization to the next level and are evaluating your infrastructure. What are the keys to evaluating your internal talent and getting the right people in the right spots, as well as on the bus from the executive team to the location level?  What steps should you take to build bench strength and when? 

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Track 3: Growing Beyond 50 Units: Capital Solutions for $15 Million+ Acquisitions and/or Growth – Growing through acquisition of existing locations is a great strategy for rapid growth. What are the key factors involved in evaluating the acquisition to ensure it’s right for your organization?  Have you put an effective acquisition plan in place to present to potential lenders in order to secure financing?  What are your financing options? 

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03:15PM - 04:30PM

Afternoon Breakout Sessions

Track 1: Growing to 20 Units: The Right Time To Grow Your Infrastructure – As a 5-unit operator, many of the day-to-day functions can be done internally. If you’re planning to grow to 20 units, a completely different infrastructure will be needed to be successful. This session helps you evaluate your existing infrastructure while planning for growth – number of locations, talent and monetizing infrastructure. What are the dangers of growing to 20 locations without properly supporting your infrastructure? 

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Track 2: Growing from 20-50 Units: Financing Acquisitions & New Growth – How to evaluate acquisition of existing locations vs. new growth; into new markets and with new team members. Take all of these factors into consideration before you search for financing – proper preparation will help ensure the best financing options.

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Track 3: Growing Beyong 50 Units: Planning Infrastructure To Support Your Next Brand or Acquisition – What’s involved in moving your enterprise forward?  Have you completed a talent assessment to determine the holes in your organization?  How does your existing infrastructure support growth in a new market?  Have you planned effectively to grow without over-taxing your existing resources?

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04:30PM - 07:00PM

Opening Social in Expo Hall - Exhibits Open

Visit over 200 exhibits to find new franchise opportunities, products or services. Our exhibitors will be happy to share their ideas, programs and products to help grow your enterprise.      

Thursday, April 09th, 2015

07:30AM - 07:30PM

Registration Desk Open

Sponsored by: 

08:15AM - 09:00AM

Continental Breakfast

Sponsored by: 

08:30AM - 11:00AM

General Session

Opening Remarks  – Robert Branca, President, Branded Management Group/Branded Realty Group & 2015 Multi-Unit Conference Chair.

Industry Trends – Darrell Johnson, Franchise Economist & CEO, Frandata 

Darrell Johnson is a recognized authority on franchising and frequent speaker and author on franchising topics. He will discuss the economy and its impact on franchising, while providing an overview of current segment growth trends. 

Multi-Unit Franchisee MVP Awards

Keynote Speaker – Frank Abagnale, Author & Subject, Catch Me If You Can 

Frank Abagnale is one of the most respected authorities on forgery, embezzlement, and secure documents. For over 36 years he has worked with, advised, and consulted with hundreds of organizations around the world. 

11:00AM - 11:15AM

Coffee Break

11:15AM - 12:00PM

Concurrent Breakout Sessions

Our afternoon breakout sessions follow four tracks: Marketing, Financing & Operations, Relationships, and Growth. You may choose to follow one track or attend the sessions most important to you and your organization.

Marketing Track: Customer Engagement: The Best Marketing Tool – When a customer has a good experience, they tell their friends who tell their friends and so on. Word of mouth is a great way to build your reputation at the local level, but what’s the best way to do that in today’s marketing environment? JB Bernstein, legendary sports marketing agent, conducts this energizing session that will help you get and keep your customers engaged and talking about your location(s). 

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Operations Track: Evaluating Distressed Units - How do you determine the appropriate time to let a distressed unit go and how to you find a buyer?  What are the key factors to consider prior to submitting a LOI for distressed units? 

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HR & Employee Relationships Track: Labor Laws – Impact of Hiring & Retaining Good Talent – Attracting, Recruiting, Retaining good employees is a top priority for every franchisee. The workforce is stronger and more competitive than ever.  New labor laws are making it even more difficult for franchisees to get and keep strong employees. What are some of the best practices today?

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Growth Track: Lease Negotiations & Re-Negotiations – Lease Negotiations & Re-negotiations – Securing the optimal site is critical for the long-term success of your business. Negotiating the best rent, tenant improvement and other lease specifics will help you open your new location and position it for success.  You may already be in the best location but may be nearing the end of your lease. What are the current strategies for negotiating and re-negotiating leases?  What’s the most effective way to work with landlords? This session shares pointers and strategies for doing just that. 

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12:15PM - 01:45PM

Lunch in Exhibit Hall - Exhibits Open

02:00PM - 03:00PM

General Session: Franchisee & Franchisors Working Together To Build Strong Brands

Franchisees & Franchisors Working Together to Build Stronger Brands – Franchising as a business opportunity is more relevant now than it ever has been. The success of franchisees is the direct result of franchisees and franchisors listening to each other and working together toward the common goal. What can franchisees do to work with their franchisors to reach their goals, prevent a toxic culture and build stronger brands? This panel of franchisees and franchisors will discuss the steps to take, along with the positive results of working together. They’ll share their stories, challenges and successes. 

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03:15PM - 04:15PM

Concurrent Breakout Sessions

Our afternoon breakout sessions follow four tracks: Marketing, Financing & Operations, Relationships, and Growth. You may choose to follow one track or attend the sessions most important to you and your organization.

Marketing Track: Local Store Marketing for Optimum Brand Awareness – Local Store Marketing is a critical element of success for every brand, whether you are new to the market or an established brand with media backing. Getting and keeping awareness high at the local level should be an important part of your business plan. Learn what’s working or not working in reaching the target customer, and how to evaluate marketing opportunities to fit your budget. 

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Operations Track: Take Your Customer Service to the Next Level – The DiJulius Group, a customer service consulting firm that works with companies like Chick-fil-A, Anytime Fitness, Starbucks, Domino's, The Ritz-Carlton, Lexus, and many more, will be facilitating a panel of franchisees, who are best in class and have made customers experience their biggest competitive advantage. These franchisees have found ways to teach their employees to have empathy and compassion for their customers, which builds relationships, creates an emotional connection and brand loyalty. This ultimately makes price irrelevant by becoming the brand customers cannot live without. 

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HR & Employee Relationships Track: Franchising Under Attack: How Recent & Proposed Legislation Affects Your Bottom Line – The purpose of this session is to educate franchisees, and engage them through discussion about recent and proposed legislation that affects the franchise industry in general, and franchisees in particular. Matt Haller, SVP of Media Relations & Public Affairs of the IFA, will kick off the session with a 30-minute review of legislation affecting our industry. We will follow with a panel discussion of experts including heavy audience participation.

Hot topics to be discussed include (among others):

  • Joint Employer status:  It's not just the NLRB, but also the SEIU and others trying to destroy the franchise model.
  • Minimum wage issues: The battle to raise the minimum wage, and how this will impact your bottom line.
  • Department of Labor proposal re: overtime rules:  How this effects your employee's exempt/non-exempt status, what tasks your managers can and cannot do, and how this impacts your pay structure.
  • SB610: This California proposal was vetoed by the Governor, however his veto ruling left the door open to continue further legislation. How SB610 will impact existing and new franchise agreements.

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Growth Track: How to Evaluate a Franchise Brands – What do successful multi-brand franchisees look for in a new opportunity?  How do you weigh product, franchisee satisfaction, Item 19 disclosures, leadership team, unit closures, marketing, etc.?

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04:30PM - 05:30PM

Meet The Speakers Roundtables - Franchisees Only

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05:30PM - 07:00PM

Cocktail Reception in Expo Hall - Exhibits Open

Friday, April 10th, 2015

09:00AM - 10:30AM

Closing Session: Develop Your Executional Plan For Growth

Whether you’re growing to 20 or 200+ units, this program is for you.                                         

In the previous two days, you’ve learned what considerations to make in preparing for growth in the areas of infrastructure, financing and unit level execution.  Now you need to formalize the needs assessment and develop an actionable plan.  In this highly interactive session, you’ll learn the steps to take in order to develop an Executional Plan. You’ll leave this session with an understanding of how to build a plan that effectively communicates your vision for growth. 

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  • "The multi unit franchising conference is an absolute must attend for people who are serious about their business and franchising. This is by far the most productive conference that I go to."

    John Hotchkiss, Partner, L&M Restaurant Group

  • "Jersey Mike's Subs has been coming to Franchise Update Media Group's Multi-Unit Franchising Conference since 2008. With confidence, I can say that this event yields significant results for us year in and year out. Whether you are looking to expand your knowledge, network with top franchisees throughout the franchising world, or meet your next multi-unit franchisee, this event is a must-attend for franchisors and franchisees alike. They should rename the conference to "How to Grow & Who to Grow With."

    Brian Sommers, VP Franchise Development, Jersey Mike's

  • "A wonderful show with great speakers and terrific information. The topics covered really hit home to us in the franchisee community, and it was delightful to meet other similar minded, industrious entrepreneurs."

    Ted Torres, President, Caerus Hospitality Partners

  • "Our sponsorship resulted in two new deals last year."

    Greg Vojnovic, CDO, Popeyes

  • "Each year I learn more about the challenges facing franchisees. I take the knowledge and improve my product that allows me to better support our franchisee and franchisor partners."

    Tom Epstein, CEO, Franchise Payments Network