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Advisory Board
Lloyd Sugarman


Since the first time Lloyd Sugarman set foot in a Johnny Rockets in the summer of 1986, it’s been nothing but rewarding. After meeting with the company founder Ronn Teitelbaum, Lloyd packed his bags and moved his family to California to work every possible aspect of a Johnny Rockets restaurant. After Lloyd had run several restaurants successfully, Teitelbaum asked him to sell half his restaurants and become Senior Vice President of Development for Johnny Rockets in 1989. After three years, Lloyd decided to get back into day-to-day restaurant operations. He gave up his position and focused on growing his own business, which is now up to 15 restaurants in Rhode Island, Connecticut, New York, Massachusetts, Pennsylvania, California, Minnesota, and Tennessee. In addition, Lloyd introduced dancing servers, food court restaurant locations, and the Streamliner meatless burger, key elements of Johnny Rockets restaurants found to this day in the company’s nearly 300 locations worldwide. When asked what he looks forward to most with the opening of each restaurant, Lloyd replied, “Preparing for a Johnny Rockets opening is like preparing for the opening of a Broadway show. You want to build anticipation and create a buzz so that people are knocking on the door as soon as you’re ready to open..." Lloyd was profiled as Franchisee of the Month in the September 2012 issue of Restaurant Business magazine.

Johnny Rockets, The Original SoupMan, Golden Corral

Advisory Board:

  • “This conference is an unparalleled networking, deal-making and education opportunity. I strongly urge you to attend if you are serious about multi-unit franchising, whether as a franchisee, franchisors a lender or a vendor partner, this is the place for you.”

    Robert Branca, Multi-Unit Franchisee, Dunkin' Brands

  • "The multi unit franchising conference is an absolute must attend for people who are serious about their business and franchising. This is by far the most productive conference that I go to."

    John Hotchkiss, Partner, L&M Restaurant Group

  • "Each year I learn more about the challenges facing franchisees. I take the knowledge and improve my product that allows me to better support our franchisee and franchisor partners."

    Tom Epstein, CEO, Franchise Payments Network

  • "Jersey Mike's Subs has been coming to Franchise Update Media Group's Multi-Unit Franchising Conference since 2008. With confidence, I can say that this event yields significant results for us year in and year out. Whether you are looking to expand your knowledge, network with top franchisees throughout the franchising world, or meet your next multi-unit franchisee, this event is a must-attend for franchisors and franchisees alike. They should rename the conference to "How to Grow & Who to Grow With."

    Brian Sommers, VP Franchise Development, Jersey Mike's

  • "Our sponsorship resulted in two new deals last year."

    Greg Vojnovic, CDO, Popeyes