2009
Multi-Unit Franchising Conference a Success!
The 8th annual Multi-Unit Franchising Conference broke attendence records in Las Vegas. Attendees shared strategies for successfully continuing to expand, strengthen brand power and increase market share in today’s tough economy. Conference attendees affirmed that the down economy is not stopping their long-range expansion plans.
Conference Presentations
Buying and Selling in Today's
Market: Valuation Trends in Today's Volatile Economy – Dean Zuccarello, President, Cypress Group
Capitalizing on Prime Real Estate in Today's Marketplace – Ryan Cunningham, President, Javelin Solutions
Development Strategies: Accelerating Growth through Area Representation – Lane Fisher, Partner, FisherZucker LLC
Development Strategies: Multi-Unit Franchising Fundamentals (MU 101) – Lane Fisher, Partner, FisherZucker LLC
Franchisee Growth Strategies: Growing to 10 Units – Rocco Fiorentino, President, Eagle Tax (former Krispy Kreme Doughnuts franchisee)
Franchisee Growth Strategies: Growing to 20 Units – Rocco Fiorentino, President, Eagle Tax (former Krispy Kreme Doughnuts franchisee)
Franchisee Growth Strategies: Growing to 50 Units – Rocco Fiorentino, President, Eagle Tax (former Krispy Kreme Doughnuts franchisee)
The Labor Market: Where We Were, Where
We Are, and Where We Are Going – Mel Kleiman, CEO, Humetrics
Local Guerilla Marketing That Drives New and Existing Customers – Martin Greenbaum, President, Greenbaum Marketing Communications
Pieces of the M&A Puzzle: Key Transaction Challenges for the Franchise Lawyer– Dean Zuccarello, President, Cypress Group
Private Equity: Critical Franchise Negotiation Strategies for Multi- Unit Franchisees and Investment Groups – Joyce Mazero, Partner, Haynes & Boone
State of Multi-Unit Franchising and Economic Outlook – Darrell Johnson, President, FRANdata
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